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Neiman Marcus challenges in-store customers to earn mobile game rewards – Luxury Daily

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March 18, 2011

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Neiman Marcus challenges in-store customers to earn mobile game rewards
Neiman Marcus has introduced its first interactive mobile challenge with mobile game platform Scvngr to engage customers with products in-store.
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Jenn-Air lands exclusive ad sponsorship with Architectural Digest
NEW YORK – Luxury home-appliances manufacturer Jenn-Air inaugurated its exclusive partnership with Conde Nast’s Architectural Digest in the magazine’s new iPad application, AD Amazing Kitchens, at the Architectural Digest Home Design show March 17.
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Gilt City sells experiences to Facebook Deals
Flash-sales experience site Gilt City will be one of the first companies to participate in Facebook’s Deals, which lets consumers sign-up for deals and share them with friends.
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Ralph Lauren Fragrances seeks slam dunk with tournament-themed sweepstakes
Ralph Lauren Fragrances is getting into the March Madness spirit with a sweepstakes that gives away 20 sets of Big Pony Fragrance Collections based on the winner of the college basketball tournament.
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ReFINEstyle offers luxury goods at up to 90pc off
ReFINEstyle is letting consumers buy luxury apparel and accessories from top designers at discounted prices of 40-90 percent less than what retailers charge.
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Hugo Boss, Mercedes-Benz and Starwood Hotels – News briefs
Today in luxury marketing – Hugo Boss steps up expansion strategy; Mercedes wary of new tax proposals on complete knock-down kit; Starwood Hotels and Resorts to open 50 hotels in Europe, Africa and the Middle East.
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Why the mobile Web is key to a marketer’s future
Though tempting, it is simply not enough to replicate an existing Web site and make sure it shows up or is functional on a mobile Web browser. Mobile-specific considerations must be made.
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