Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

NCAA March Madness reveals growing role for Snapchat in sports marketing – Mobile Marketer

By
March 3, 2015

madness

Click here to sign up for Mobile Marketer for free

 

NCAA March Madness reveals growing role for Snapchat in sports marketing
While Twitter typically dominates social media marketing around live sports events, marketers for this year’s NCAA March Madness tournament are playing closer attention to Snapchat, as the mobile messaging application’s reputation with marketers continues to grow.
Please click here to read the entire story on Mobile Marketer

IKEA’s powered furniture line gives mobile users a charge
IKEA is bringing out a line of furniture with built-in wireless chargers to increase convenience for connected consumers who weary of looking for a charger and the attendant charging-cable mess.
Please click here to read the entire story on Mobile Marketer

Most valuable users acquired via mobile ads between 9 a.m. and 1 p.m.: report
While mobile users tend to be engaged with their devices throughout the day, media consumption translates to the highest value for marketers between 9 a.m. and 1 p.m., according to a new report from Fetch.
Please click here to read the entire story on Mobile Marketer

Oral-B toothbrush app update lets users get feedback from dentist
Procter & Gamble’s update of its Oral-B toothbrushing mobile application allows users to receive direct feedback and recommendations from dentists and hygienists, pointing to mobile’s value in fostering healthy habits.
Please click here to read the entire story on Mobile Marketer

IAB taps beacons to greet 30K festival attendees
The Interactive Advertising Bureau recently teamed up with geo-targeting firm Sonata to combine the physical and digital world at Madrid’s 2014 Inspirational Festival by leveraging mobile to communicate with attendees and tapping beacons to send welcome messages to 30,000 unique users of the festival’s mobile app.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: ,

You can leave a response, or trackback from your own site.

Leave a Reply