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NCAA March Madness reveals growing role for Snapchat in sports marketing
While Twitter typically dominates social media marketing around live sports events, marketers for this year’s NCAA March Madness tournament are playing closer attention to Snapchat, as the mobile messaging application’s reputation with marketers continues to grow.
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IKEA’s powered furniture line gives mobile users a charge
IKEA is bringing out a line of furniture with built-in wireless chargers to increase convenience for connected consumers who weary of looking for a charger and the attendant charging-cable mess.
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Most valuable users acquired via mobile ads between 9 a.m. and 1 p.m.: report
While mobile users tend to be engaged with their devices throughout the day, media consumption translates to the highest value for marketers between 9 a.m. and 1 p.m., according to a new report from Fetch.
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Oral-B toothbrush app update lets users get feedback from dentist
Procter & Gamble’s update of its Oral-B toothbrushing mobile application allows users to receive direct feedback and recommendations from dentists and hygienists, pointing to mobile’s value in fostering healthy habits.
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IAB taps beacons to greet 30K festival attendees
The Interactive Advertising Bureau recently teamed up with geo-targeting firm Sonata to combine the physical and digital world at Madrid’s 2014 Inspirational Festival by leveraging mobile to communicate with attendees and tapping beacons to send welcome messages to 30,000 unique users of the festival’s mobile app.
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