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Native advertising’s strength on mobile drives interest in private markets – Mobile Marketer

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September 2, 2014

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Native advertising’s strength on mobile drives interest in private markets
Amazon’s recent Twitch purchase taken along with other recent moves the company suggest it is eyeing creating a private market for delivering native ads on mobile to promote its products, media tie-ins and games to a highly engaged, passionate audience.
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Tablet slowdown accelerating as phone sales surge
Tablet sales are cooling faster than expected as cost-conscious consumers hang on to them longer and put money into lower-priced smartphones, laptops and wearables.
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Are sports teams at colleges leading the way in embracing mobile, or catching up?
Some United States college teams are implementing mobile fan-engagement programs on a level rivaling professional sports organizations, but whether the collegiate teams actually catch the pros is open to question.
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Rue La La anticipates bigger-than-ever mobile surge during upcoming holiday season
Ecommerce boutique retailer Rue La La is expecting big things from its mobile application during the 2014 holiday season after seeing more than 50 percent of its sales through a mobile device during the 2013 holiday season.
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Ringly wearable gains momentum, launches new style for winter
New York start-up Ringly, a wearable device that combines fashion and technology, has released a new style for winter wearers following significant success thus far, reaching an initial sales goal of $60,000 in less than eight hours.
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