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Native ad budgets to jump in 2015 as programmatic takes off – Mobile Marketer

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November 26, 2014

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Native ad budgets to jump in 2015 as programmatic takes off
While only between 10 percent and 30 percent of mobile ad budgets currently go to native ads, the number could reach as high as 50 percent next year as programmatic native platforms and inventory begin to proliferate.
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Pop network embraces Tumblr to engage multiscreen fans
Pop, a fan-centric television joint venture between CBS Corp. and Lionsgate, will launch its Web site on Tumblr early next year to engage cult audiences on mobile in brands and properties that inspire content-sharing.
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Miami Int’l Airport leverages navigational beacons for mobile app
Miami International Airport is rolling out a new mobile application that leverages bilingual functionalities, real-time flight tracking and navigational beacons designed to streamline and personalize travelers’ experiences at the facility.
Please click here to read the entire story on Mobile Marketer

Fitness wearables’ growth will pressure smartwatch makers: report
A projected tripling in fitness-related wearable computers by 2018 tied to falling prices and corporate fitness programs will put pressure on makers of smartwatches to respond with fitness features of their own, according to a new report from Juniper Research.
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