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Multichannel approach imperative to mobile’s success – Mobile Marketer

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September 18, 2012

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Multichannel approach imperative to mobile’s success
Gone are the days when marketers solely use one medium to drive consumer engagement. Companies who do not take a multichannel approach to elevate their mobile marketing efforts are missing out.
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Kraft strengthens mobile repertoire with Five Guys check-in partnership
Kraft has teamed up with Five Guys for a mobile check-in promotion that supports Hunger Action Month.
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Shazam exceeds a quarter of a billion users
Shazam is continuing to bet big on mobile by expanding its second-screen service, as well as exceeding a quarter of a billion users globally.
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Universal Pictures hones in on context with targeted mobile campaign
Universal Pictures is incorporating location and push notifications into its mobile campaign to drive awareness of the company’s upcoming film “Pitch Perfect.”
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Vevo: 33pc of active users are on mobile
Online music destination Vevo is seeing a healthy appetite for mobile entertainment content with 33 percent – or five million users – of its audience accessing the company via smartphones and tablets. 
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Lexus builds model awareness via mobile banner ads – Luxury Daily
Luxury Daily – Lexus builds model awareness via mobile banner ads; When and how to start holiday marketing for luxury brands.
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Calling for nominations: Mobile Women to Watch 2013
If you know a smart woman in mobile advertising, marketing, media or commerce who’s set to go places, please nominate her for Mobile Marketer’s Mobile Women to Watch 2013. Nominations accepted through Oct. 1.
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Race for mobile relevance
With the 2012 London Olympics behind us, I think it only fitting to get brands focused on another race of significant importance – the race to establish mobile relevance.
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