Bentley solidifies market position between Rolls-Royce and Mercedes with Flying Spur specs
British automaker Bentley Motors is racing past the competition with the release of the new Flying Spur vehicle and securing its position as an ultra-luxury automaker for a specific group of consumers.
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Fendi boosts Fashion Week live stream via digital efforts
Italian fashion house Fendi is upping viewership of its Milan Fashion Week catwalk live stream by luring consumers with behind-the-scenes content and multiple points of view.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Porsche Design flaunts spring/summer line via behind-the-scenes movie
Porsche Design Studio is flaunting its spring/summer collection with a short movie that details the fashion photography shoots with behind-the-scenes views.
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Mr Porter refreshes style campaign through mobile challenge
Net-A-Porter’s men’s destination Mr Porter is enhancing the latest installment of its “Style Wherever You Are” campaign with new creative assets and an Instagram challenge.
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56pc of affluent Internet users made online holiday purchase: report
More than half of affluent Internet users made an online purchase during the past holiday season, according to new data from comScore and Martini Media.
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Chanel, Dior continue print streak in W’s March issue
Chanel, Christian Dior, Michael Kors, Valentino, Louis Vuitton, Salvatore Ferragamo, Saks Fifth Avenue, Tod’s, Hermès and other luxury advertisers are demanding attention from trend-seeking readers in the oversized pages of W’s March fashion issue.
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Tod’s, Prada, Audi and Printemps – News briefs
Today in luxury marketing – Tod’s taps Alessandra Facchinetti; Prada reports higher full-year revenue; Audi said to double SUV lineup to narrow BMW’s sale lead; Deutsche Bank unit in talks to sell Printemps stake.
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Facebook’s mobile opportunity this year with social context
It is on pretty good authority that mobile has been touted as Facebook’s next billion-dollar opportunity. Facebook currently has 1 billion users, 600 million of whom access the social network on a mobile device.
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