Rolls-Royce boasts Karl Lagerfeld photography via exhibit
British automaker Rolls-Royce Motor Cars is gaining visibility through a new exhibit in its “Icons of Art” series featuring photographs by Chanel creative director Karl Lagerfeld.
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Louis Vuitton maintains digital desire for handbags: report
French fashion house Louis Vuitton is the most-searched for luxury handbag label in the world in comparison to other popular brands such as Chanel, Gucci, Longchamp, Hermès, Michael Kors, Prada and Céline, according to a new report by Digital Luxury Group.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Dior boosts anticipation for J’Adore fragrance via social video
French fashion label Christian Dior is featuring J’Adore Dior in a new film centered on the creation of the fragrance that is meant to spark interest from its social media community.
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Mr Porter pushes mcommerce, lifestyle via first iPad app
Men’s online retailer Mr Porter is showing affluent males how to dress for parties through its first iPad application that acts as an interactive magazine and video hub centered on the tuxedo.
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Bergdorf, Leading Hotels of the World partner for shopping package
New York-based department store Bergdorf Goodman and hospitality group The Leading Hotels of the World are partnering to offer affluent consumers a package at four Manhattan hotels that includes a shopping and dining experience.
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Alfred Dunhill flaunts autumn/winter collection via mail catalog
British apparel and accessories brand Alfred Dunhill is showcasing its autumn/winter 2012 collection through a print catalog featuring its Voice campaign as the cover.
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Louis Vuitton, Balenciaga, PPR and China – News briefs
Today in luxury marketing – Jordi Constans takes the reins at Louis Vuitton; Christopher Kane denies Balenciaga role; Bartiromo: PPR CEO upbeat on luxury goods market; China’s “affluent” population to hit 280 million by 2020.
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Mobile social purchases and rewards demystified
Marketers should focus more on mobile and social behavioral strategies to guide a consumer through the purchase flow.
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