Versace goes for fame with Lady Gaga print campaign
Italian fashion house Versace has officially confirmed Stefani Germanotta, better known as Lady Gaga, as the face of its spring 2014 campaign, a departure for the brand that usually uses models rather than celebrities in print ads.
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Mercedes-Benz films surfer using E-Class to appeal to active audience
Mercedes Benz shadowed pro surfer and filmmaker Mikey DeTemple for its latest video to show its E-Class model in an active light and attract sporty urban consumers.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Webinar on Dec. 3: Luxury Outlook 2014: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 3: “Luxury Outlook 2014: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Select NY and Bloomberg Pursuits.
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Pomellato unveils first $21K watch collection with Parmigiani
Swiss watchmaker Parmigiani Fleurier collaborated with Italy’s Pomellato to create the jeweler’s first range of watches that connect the world of fine jewelry design and watchmaking for female consumers.
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Lanvin enters Chinese market with regional ecommerce Web site
French atelier Lanvin has entered ecommerce in China with help from the members-only Web site ShangPin whose business model is an online mall.
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Mr Porter enhances bespoke shopping with iOS 7-inspired mobile app
Mr Porter is transferring its clean cut Web presence to a mobile application that allows consumers to browse and purchase the online retailer’s curated collections with ease due to its parallels to Apple’s iOS 7.
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Luxury Collection, Peninsula target holiday travelers in Financial Times supplement
Luxury hotel brands such as Luxury Collection and Peninsula Hotels and Resorts stood out among the pages of Financial Times’ “How To Spend It” magazine supplement sent to subscribers of the newspaper on the weekend of Nov. 16 and Nov. 23 to pique the interest of its affluent readers who may plan to travel for the holidays.
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Inviting nominations for the 2013 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year. The awards recognize work done in calendar year 2013.
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Why social marketing is tailor-made for luxury goods
When the social media revolution hit, luxury brands hung back, preferring to be fearful angels rather than rushing fools. They saw inherent contradictions between luxury goods and social media.
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Fashion industry, Mulberry, Gucci and BMW – News briefs
Today in luxury marketing – Fashion industry increases Haiyan relief efforts; Mulberry cancels London Fashion Week show; Gucci raised $4.4M through Chime for Change initiative; BMW’s front-wheel drive Active Tourer coming in 2015.
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