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Move to native ads fuels full-length mobile video growth – Mobile Marketer

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March 19, 2014

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Move to native ads fuels full-length mobile video growth
Once reserved for short clips, big brands including General Mills and Pepsi are betting on full-length mobile video as consumers increasingly become more comfortable watching content on their smartphones and tablets.
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Apple’s Healthbook could overhaul doctor-patient relationship
Apple appears to have set its sights on overhauling how consumers not only monitor their own health and fitness but also how they communicate such information to healthcare professionals.
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Nestlé’s Hot Pockets kicks off Sandwich Showdown across platforms
Nestlé’s Hot Pockets has kicked off a musical Sandwich Showdown in collaboration with four famous YouTube personalities, and consumers will be able to vote for their favorite videos on a mobile-friendly microsite.
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Century 21 mixes social, mobile and video in new platform
Century 21 Real Estate has partnered with Google and Videolicious to create a new social, mobile marketing suite for its agents and expand their reach.
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Mobile Minutes: Tablets on the menu, curing cancer, payment influence, NYC smartphone hunt, Google smart watch 
Today in mobile marketing – Tonight’s menu special: tablets; Better than “Candy Crush”: This smartphone game helps scientists find a cure for cancer; Who is leading the digital mobile payment influence battle?; NYC to host smartphone hunt for giant Easter eggs; Google introduces an Android for smart watches.
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