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Mountain Dew scales up VR content strategy with Shazam, dedicated hub – Mobile Marketer

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May 26, 2016

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Mountain Dew scales up VR content strategy with Shazam, dedicated hub
PepsiCo’s Mountain Dew is scaling up its virtual reality content strategy with a new campaign on Shazam, YouTube 360, Facebook 360 and a dedicated hub, for an immersive experience showcasing two limited-edition flavors and encouraging viewers to vote for their favorite.
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Mobile messages lack real-time context, causing 90pc to opt out: Forrester
While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report from Forrester Research.
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Shutterstock exec: Reverse image search on mobile increases international outreach
NEW YORK – A Shutterstock executive at Mobile Moments NYC revealed how the newest feature within its iOS application, reverse image search, has resulted in a greater percentage of searches coming from non-English speakers, thanks to the tool’s strictly visual nature.
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How Business Insider leverages the convergence of social, mobile storytelling
NEW YORK – A Business Insider executive at Mobile Moments NYC discussed the publication’s focus on digital storytelling, which prioritizes serving content to on-the-go readers quickly, a strategy that has resulted in 60 percent of its traffic stemming from smartphones and tablet devices.
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