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Mountain Dew lifts veil on brand with Periscope live stream
When Twitter debuted its new video live streaming application Periscope last week, PepsiCo’s Mountain Dew immediately jumped on board for a chance to bring its mobile social strategy to the next level.
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Marketers underestimate millennials’ mobile savvy in car shopping: study
Automotive marketers have underestimated millennials’ proficiency in using mobile devices to research purchases, and should emphasize selling points such as pricing and fuel economy rather than technology to reach the demographic, according to an Edmunds.com study.
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Kenneth Cole moves smartwatches in fashionable direction with wearables collection
Kenneth Cole hopes to grab some of the excitement around wearables for itself by rolling out a smartwatch collection that arrives in twelve styles and enables users to take selfies, suggesting that more fashion brands will begin to permeate the wearables space.
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CNBC Android users can finally stream TV programming on app
NBCUniversal’s business news channel CNBC has redesigned its Android application with a focus on the new TV Anywhere feature to better reach  more viewers who are strapped for time.
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Las Vegas fantasy NCAA March Madness play leverages native ads
Las Vegas, the home of sports odds-making, is leveraging mobile native ads in an integrated, cross-channel campaign around NCAA March Madness through its partnership with Yahoo’s fantasy site for the college basketball tournament.

Brine’s mobile game finds enduring appeal with lacrosse enthusiasts
New Balance’s sports equipment brand Brine is ramping up awareness by leveraging a free giveaway of its popular Brine Shootout 2 gaming application, proving that mobile games are still relevant for sports brands.
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