Moschino introduces commerce with second mobile site
Moschino, which launched its first mobile site this past summer, has stepped up its game by creating a mobile boutique that allows a full range of mobile devices to access the branded site.
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Should Louis Vuitton have fixed something that was not broken?
French fashion label Louis Vuitton revamped its Web site to better emphasize aspects such as customer service, ecommerce and the branded lifestyle, but perhaps it should have left alone what was a working site instead of sacrificing functionality for beauty.
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Frette drives multichannel sales with Fall/Winter mailers
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
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Jean Paul Gaultier creates multimedia exhibition to challenge fashion exhibit world
French fashion label Jean Paul Gaultier is looking to draw attention to itself by being the first brand to display a fashion exhibit in the Dallas Museum of Art.
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New Luxury Briefing supplement aims to build connections in luxury industry
London-based publication Luxury Briefing announced the launch of a quarterly magazine supplement called Luxury Connections during its Wealth Summit last week in London.
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Alexander McQueen, Ferrari and Marc Jacobs – News briefs
Today in luxury marketing – Alexander McQueen takes on China; Ferrari rolls out FF four-seater in India; Marc Jacobs is starring in a film; Mary Katrantzou for Topshop.
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Why your mobile behavior is a magnet for fraud
Mobile devices are changing the way consumers interact with online retailers. But mobile behavior is proving to be an irresistible target for cyber-criminals.
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