Moschino encourages mobile commerce with new optimized Web site
Italian fashion label Moschino is boosting mobile sales through its promotion of a new mobile Web site.
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Starwood to double luxury presence in China by end of 2015
Starwood Hotels and Resorts is responding to growing brand affinity in China with additional properties catering to the country’s many affluent consumers.
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Ralph Lauren Home develops voice through separate Pinterest account
Lifestyle brand Ralph Lauren is putting a focus on its home furnishings line with a new separate Pinterest account.
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Travel companies fail to seize mobile opportunity: BCG
A new report by the Boston Consulting Group and Facebook found that travel companies are inadequately embracing mobile.
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Acqua di Parma pens travel log for Colonia collection’s newest fragrance
LVMH-owned Italian fragrance house Acqua di Parma is relying on storytelling to promote its latest men’s fragrance, Colonia Leather.
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Bentley hypes new SUV through teaser video
British automaker Bentley Motors is continuing to build excitement for its SUV with a social video showing the model’s production thus far.
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Dior releases tutorial video to promote new mascara
France’s Christian Dior is offering assistance in the application of the new Dior Addict It-Lash mascara.
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Tiffany, Porsche lock spots in Robb Report’s June Best of the Best issue
Patek Philippe, Dior and Ulysse Nardin competed for visibility in Robb Report’s 26th annual “Best of the Best” June edition that lists the world’s finest goods and services across industry sectors.
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Top 5 brand moments from last week
Luxury brands are staging major outdoor exhibits, hitting the road and anticipating travel plans as consumers stretch their legs for the summer.
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China, Tod’s, Art Basel and luxury advertisers – News briefs
Today in luxury marketing – Tough times for luxury retail in China; Andrea Incontri named Tod’s men’s creative director; Art Basel 2014 highlights; Publicis, Condé Nast and Google in bid to woo luxury advertisers.
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