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Moschino arrives fashionably late to Twitter – Luxury Daily

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June 9, 2011

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Moschino arrives fashionably late to Twitter
In an effort to bring together its global audience and promote a consistent message worldwide, Milan-based retailer Moschino launched an official Twitter account on June 8 – ages after its peers recognized the value of social media.
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Net-a-Porter curries favor with influencers via Blog Power List
Online retailer Net-a-Porter is looking to build a loyal community of shoppers and increase traffic by using influencer content as bait.
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WISekey technology offers full-circle protection against counterfeits
New technology from WISekey will help brands, consumers and retailers protect themselves against the counterfeit market by following luxury items through every level of production and distribution.
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BMW, Marriott, Retial crime and Prada – News Briefs
German luxury car brand BMW will consolidate its market position by extending presence in tier-II and III Indian cities; Marriott International has announced strategic partnerships with Christie’s.
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Apple’s Twitter integration for iOS 5 affects social media ads for mobile and tablets
The hidden gem in Apple’s WWDC conference keynote on Monday, June 6 is the significance that Apple’s deep integration of Twitter could have for marketers.
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