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More than 3M shoppers use shopkick to get mobile rewards

January 26, 2012

Consumers are increasingly turning to their mobile devices to find deals, with shopkick claiming that 3 million shoppers are using its app for rewards.

To date 1 billion in-app deals and offers have been viewed via the app.The app has seen 10 million product scans, up from 7 million in August 2011 and 3 million in February 2011.

“The growth of the shopkick user base has increased faster than we anticipated, but what’s even more exciting is how often shoppers are using shopkick as a conduit for retailer, brand and product interactions,” said Cyriac Roeding, CEO of shopkick, Palo Alto, CA.

“These numbers verify that shopkick is a win-win for partners and consumers,” he said. “The heart of why shopkick is effective is because shopkick can connect retailers to shoppers from the time they’re browsing deals on their phones, to the moment they cross the threshold and enter a partner store, and even through check out – so shoppers know how and where to earn the best rewards, and retailers are able to offer kicks and deals to actual shoppers.

“And, by using kicks to incent shoppers to scan barcodes, search for branded items in a store and otherwise interact with their products, it is clear that through shopkick brands are able to have an active, rewarding dialogue with shoppers both inside and beyond the store.”

During the 2011 holiday shopping season, shopkick users interacted with stores through the app more than 3.1 million times per day on average, up from just over 1 million in August 2011.

There were about 150 million interactions with retailers through shopkick from the launch of Old Navy on Nov. 10, 2011 through the end of the year.

Sixty-four percent of all shopkick users are now women. More than half of female users have kids. Additionally, the average shopkick user is 30 years old. Less than 8 percent of all users are younger than 18.

“2011 was a great year for shopkick,” Mr. Roeding said. “Many existing partners expanded shopkick into all locations nationally, top retailers joined, and we closed the purchase loop through the Buy & Collect rewards with purchase program in partnership with Visa.

“The battle for customer dollars in-store has heated up, and shopkick has proved to be a retailer’s best friend in terms of getting customers through the door and increasing the basket size on purchases,” he said.

“We’ll be continuing the momentum through 2012 and are extremely excited about how, together with our partners, we will continue to make shopping in the physical world more rewarding.”

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Giselle Tsirulnik is senior editor at Mobile Commerce Daily and Mobile Marketer. Reach her at

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