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More precise mobile location targeting use by advertisers is skyrocketing: report – Mobile Marketer

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March 11, 2013

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More precise mobile location targeting use by advertisers is skyrocketing: report
The use of mobile location targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth but geofencing the most popular strategy overall, according to a new report from xAd.
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Kraft relies on mobile advertising to anchor social efforts
Kraft’s Macaroni & Cheese brand is running a mobile advertising campaign that aims to build the company’s relationship with consumers on Twitter.
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Pandora is making more money from mobile as advertisers embrace the platform
Pandora’s mobile revenue growth outpaced mobile listener growth for the second quarter in a row, pointing to how the Internet radio company is improving its ability to monetize mobile.
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Drugs.com leverages mobile to manage health records, information
Drugs.com has rolled out a mobile application that gives consumers and healthcare professionals quick access to medical information.
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