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Moosejaw Mountaineering employs mobile video to influence purchase decisions

March 1, 2011

Outdoor gear and apparel retailer Moosejaw Mountaineering is using video on its mobile retail site to let consumers experience products before they buy them.

The company partnered with Invodo and Unbound Commerce to implement the videos on its mobile site. Moosejaw claims that the convergence of both the mobile site and the videos are going to be powerful for the retailer.

Moosejaw offers products from several outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear and Black Diamond, as well as under its own Moosejaw brand.

Invodo claims that it helps online retailers sell more via video.

Unbound Commerce provides companies with new revenue opportunities from consumers who want access to their favorite retailers via mobile devices.

Video frenzy
Moosejaw decided to incorporate video into its mobile offerings after the company saw great results from implementing informational videos for products on its online site.

The company is currently working with Invodo to create video content for its top products on the site and optimize videos for additional syndication through social media sites such as YouTube and Facebook.

In addition, Moosejaw’s partnership with Unbound Commerce will help optimize the video delivery to the company’s mobile sites, letting customers shop from their mobile devices and experience the benefits of seeing the products in action.

Mobile site
Consumers can access Moosejaw’s mobile site by entering

Customers can browse different categories such as men’s clothing, women’s clothing, backpacks, tents, climbing gear, sleeping bags and footwear.

There is a search tool on the top of the site where customers can search for a specific product.

Additionally, consumers can browse the best deals and shop by brand.

Consumers can browse different categories

Consumers can browse different  brands

Consumers can browse different products

Final Take

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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