Dior, Burberry go head-to-head in social domination: report
Marketers such as Burberry, Louis Vuitton and Hugo Boss are among the top luxury fashion brands across Facebook, Twitter and YouTube. However, Dior reigns supreme, according to Unmetric’s new Luxury Fashion Report.
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Estée Lauder, Lancôme sweep up competitors on digital: L2 Think Tank
Estée Lauder and Lancôme are being lauded for their digital savvy in the beauty sector as the only two brands to receive a genius ranking on the L2 Think Tank Digital IQ Index: Beauty.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Nov. 6: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Nov. 6 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Diane von Furstenberg boosts brand awareness via designer evian bottle
Fashion label Diane von Furstenberg is partnering with French mineral water brand evian to create limited-edition bottles that feature the designer’s logo and a handwritten saying.
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Montblanc steps up mobile image sharing via global campaign
Montblanc, a maker of writing instruments and watches, is tapping consumers’ interest in mobile image sharing by inviting them to participate in a project centering on photographs taken at the exact same moment.
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Ritz-Carlton pushes warm-weather holiday getaways via email
High-end hotel chain Ritz-Carlton is enthralling its customers with warm-weather holiday retreats for families through an email that directs recipients to its Web site to explore and book trips.
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Superstorm Sandy, Chinese consumers, fragrance and Steve Jobs’ luxury yacht – News briefs
Today in luxury marketing – No one shopped during Superstorm Sandy, obviously; McKinsey tracks Chinese consumers’ evolution, habits; Perfume-makers fear EU legal blow to industry; Unveiled: Steve Jobs’ luxury yacht designed with Phillipe Starck.
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With mobile, brands should reengineer thinking around customer experiences
According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.
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