Handbags as brand signatures may appease millennials’ desire for uniqueness
Female consumers in the United States spent approximately $11.5 billion on handbags in 2015, according to a new report by The NPD Group and Stylitics.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Van Cleef & Arpels enlists consumers to track down heritage puppy
French jeweler Van Cleef & Arpels is enlisting consumers’ help on a search for a brand’s best friend.
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Lancôme plays mixologist for youthful beauty push
Beauty marketer Lancôme is banning the boring with a digital campaign meant to shake-up its cosmetic offerings.
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Barneys breaks down New York-style living in quirky window display
Department store chain Barneys New York is turning its windows into an art gallery through a collaboration with Margaret Lee.
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Montblanc leverages historical brand advancements on WeChat
Germany’s Montblanc is using social messaging application WeChat to underscore its history of technical achievements for a discerning Chinese audience.
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Four Seasons Hualalai varies programming to capitalize on multigenerational travel
The Four Seasons Resort Hualalai, HI is taking note of travel trends with its summer 2016 programming.
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Beacon data predicts store visits, supporting timely offers
The use of beacons is extending beyond delivering in-store promotions to predict when a shopper is most likely to visit a store so an offer can be sent in advance, resulting in a verified sales lift, according to new data released by inMarket and Crescendo Collective.
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Lyst, Carolina Herrera, Mr Porter and Peninsula – Live news
Luxury Daily’s live news from May 10 – Lyst uses controversial stunt to attract attention to issue; Carolina Herrera gets back to roots with MyTheresa capsule; Mr Porter shows local pride through London Nocturne placement; Peninsula Bangkok looks to Tiffany for tea inspiration.
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Alibaba, Sotheby’s, real estate and GQ Style – News briefs
Today in luxury marketing – Alibaba’s Taobao steps up measures to fight fake luxury goods; Sotheby’s posts Q1 loss amid tumult; Luxury condo boom is ending in Manhattan; Do men need GQ Style?
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Building a relationship in 3 seconds, or less
According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.
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