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Montblanc leverages historical brand advancements on WeChat – Luxury Daily

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May 11, 2016

Millennials have shown interest in Kors’ small handbag styles

Millennials have shown interest in Kors’ small handbag styles

Handbags as brand signatures may appease millennials’ desire for uniqueness
Female consumers in the United States spent approximately $11.5 billion on handbags in 2015, according to a new report by The NPD Group and Stylitics.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Van Cleef & Arpels enlists consumers to track down heritage puppy
French jeweler Van Cleef & Arpels is enlisting consumers’ help on a search for a brand’s best friend.
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Lancôme plays mixologist for youthful beauty push
Beauty marketer Lancôme is banning the boring with a digital campaign meant to shake-up its cosmetic offerings.
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Barneys breaks down New York-style living in quirky window display
Department store chain Barneys New York is turning its windows into an art gallery through a collaboration with Margaret Lee.
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Montblanc leverages historical brand advancements on WeChat
Germany’s Montblanc is using social messaging application WeChat to underscore its history of technical achievements for a discerning Chinese audience.
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Four Seasons Hualalai varies programming to capitalize on multigenerational travel
The Four Seasons Resort Hualalai, HI is taking note of travel trends with its summer 2016 programming.
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Beacon data predicts store visits, supporting timely offers
The use of beacons is extending beyond delivering in-store promotions to predict when a shopper is most likely to visit a store so an offer can be sent in advance, resulting in a verified sales lift, according to new data released by inMarket and Crescendo Collective.
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Lyst, Carolina Herrera, Mr Porter and Peninsula – Live news
Luxury Daily’s live news from May 10 – Lyst uses controversial stunt to attract attention to issue; Carolina Herrera gets back to roots with MyTheresa capsule; Mr Porter shows local pride through London Nocturne placement; Peninsula Bangkok looks to Tiffany for tea inspiration.
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Alibaba, Sotheby’s, real estate and GQ Style – News briefs
Today in luxury marketing – Alibaba’s Taobao steps up measures to fight fake luxury goods; Sotheby’s posts Q1 loss amid tumult; Luxury condo boom is ending in Manhattan; Do men need GQ Style?
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Building a relationship in 3 seconds, or less
According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.
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