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Montblanc leverages collections, innovations via iPad app – Luxury Daily

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January 24, 2013

Montblanc's Timepieces iPad app

Cadillac boosts lifestyle association via W magazine content sponsorship
General Motors’ Cadillac is pushing the all-new XTS and its in-car Cue technology hub through a sponsorship of celebrity video content from Condé Nast’s W magazine.
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John Varvatos targets music enthusiasts via spring/summer campaign
Menswear label John Varvatos is targeting music enthusiasts through its spring/summer campaign that features Rock and Roll Hall of Fame inductee Jimmy Page and musician Gary Clark Jr.
Click here to read the entire story on Luxury Daily

Montblanc leverages collections, innovations via iPad app
Watchmaker Montblanc is pushing its 2013 collections through a new iPad application that lets users browse layers of content on its history, innovations and watch models and offers a mobile try-on tool that is unique to the platform.
Click here to read the entire story on Luxury Daily

Nordstrom engages social-savvy newlyweds via Pinterest contest
Department store chain Nordstrom is engaging social-savvy newlyweds through a Pinterest contest to win a gift card and a honeymoon package at certain JW Marriott Resort properties.
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InterContinental Montreal ups awe factor via Snow Village experiences
The InterContinental Montreal is partnering with The Montreal Snow Village to offer packages that include a one-night stay at the property and a one-night stay inside the massive ice sculpture.
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Chanel, Dolce & Gabbana push new collections, fragrances in February Vogue
Chanel, Dolce & Gabbana, Gucci, Christian Dior and other luxury advertisers are pushing their new spring/summer collections along with fragrances in the February issue of Condé Nast’s Vogue.
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Tod’s, Oscar de la Renta, Jaguar Land Rover and Alaïa – News briefs
Today in luxury marketing – Tod’s 2012 sales meet expectations; Inside Oscar de la Renta’s debut London store; Jaguar Land Rover earnings growth stalls on cheaper SUV; Azzedine Alaïa in scent deal with Beauté Prestige.
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Blockbuster, Best Buy and retail’s nemesis – showrooming
Video rental chain Blockbuster announced this week that it was shutting the doors on 300 big boxes in the United States. That is a whopping 35 percent of its footprint.
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