Cadillac boosts lifestyle association via W magazine content sponsorship
General Motors’ Cadillac is pushing the all-new XTS and its in-car Cue technology hub through a sponsorship of celebrity video content from Condé Nast’s W magazine.
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John Varvatos targets music enthusiasts via spring/summer campaign
Menswear label John Varvatos is targeting music enthusiasts through its spring/summer campaign that features Rock and Roll Hall of Fame inductee Jimmy Page and musician Gary Clark Jr.
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Montblanc leverages collections, innovations via iPad app
Watchmaker Montblanc is pushing its 2013 collections through a new iPad application that lets users browse layers of content on its history, innovations and watch models and offers a mobile try-on tool that is unique to the platform.
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Nordstrom engages social-savvy newlyweds via Pinterest contest
Department store chain Nordstrom is engaging social-savvy newlyweds through a Pinterest contest to win a gift card and a honeymoon package at certain JW Marriott Resort properties.
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InterContinental Montreal ups awe factor via Snow Village experiences
The InterContinental Montreal is partnering with The Montreal Snow Village to offer packages that include a one-night stay at the property and a one-night stay inside the massive ice sculpture.
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Chanel, Dolce & Gabbana push new collections, fragrances in February Vogue
Chanel, Dolce & Gabbana, Gucci, Christian Dior and other luxury advertisers are pushing their new spring/summer collections along with fragrances in the February issue of Condé Nast’s Vogue.
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Tod’s, Oscar de la Renta, Jaguar Land Rover and Alaïa – News briefs
Today in luxury marketing – Tod’s 2012 sales meet expectations; Inside Oscar de la Renta’s debut London store; Jaguar Land Rover earnings growth stalls on cheaper SUV; Azzedine Alaïa in scent deal with Beauté Prestige.
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Blockbuster, Best Buy and retail’s nemesis – showrooming
Video rental chain Blockbuster announced this week that it was shutting the doors on 300 big boxes in the United States. That is a whopping 35 percent of its footprint.
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