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Montblanc authenticates consumer interactions with WeChat moon phase effort – Luxury Daily

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December 5, 2014

A Montblanc watch with a moon phase complication

A Montblanc watch with a moon phase complication

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Madison Avenue boutiques join forces for charitable shopping event
The high-end boutiques that line New York’s Madison Avenue are planning to pool together proceeds from a philanthropic night of holiday shopping Dec. 6 to benefit The Society of Memorial Sloan Kettering Cancer Center.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Steinway, NetJets, Hunton Powerboats, W
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13, 2015 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Steinway & Sons, NetJets, Hunton Powerboats, W magazine, Sandow Media, Luxury Portfolio, Sleuth and The Luxury Institute.
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Facebook captures less than half of local Russian consumers: report
The success of luxury brands in Russia strongly depends upon their digital presence, according to L2’s Russia Luxury Digital IQ Index.
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Montblanc authenticates consumer interactions with WeChat moon phase effort
Germany’s Montblanc is using Chinese consumers’ interest in astrology to promote its latest timepieces with moon phase complications through a social application.
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Bentley introduces philanthropic efforts to Power on Ice
Bentley Motors is spinning its Power on Ice event this year with a philanthropic addition that allows consumers to enter to win a spot at the driving experience.
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Scent strips create sensory gift guide in Vanity Fair’s December edition
Brands such as Chanel and Donna Karan looked to Vanity Fair’s December issue to propel interest in their fragrance ranges using traditional and sensory tactics.
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Mercedes-Benz connects with fashion through Web series
Mercedes-Benz is expanding its fashion initiatives by producing episodes for an online series that features different creative minds.
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Lanvin, men’s fashion, Bentley and mansion taxes – News briefs
Today in luxury marketing – Lanvin retrospective to bow; Is New York going to have its own men’s fashion week?; Bentley creates 300 jobs with Crewe R&D center; How a mansion tax could affect wealthy neighborhoods.
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Inviting nominations for the 2014 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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4 trends developing in content marketing in 2015
Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?
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