Mondelez plans commercially viable Sour Patch Kids mobile game
Mondelez International is planning a number of mobile games for its biggest consumers packaged goods brands that are expected to be commercially viable and compete against standard games, with a Sour Patch Kids entry planned for later this year.
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22pc of smartphone users block ads, up 90pc: report
Ad blocking is growing around the world, with an estimated 419 million people now restricting ads on the mobile Web while the use of applications that impede certain content is also gaining, according to a new report from PageFair and Priori Data.
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ABC, Viggle match up to maximize Bachelorette engagement
ABC’s The Bachelorette hopes to be more captivating for viewers through the use of mobile rewards application Viggle and a chance to win money by checking in to watch the reality show.
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