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Mondelez’ Oreo brand one tough cookie, mobile analysis reveals
While Oreo’s always-on mobile presence has made the likeable Mondelez International cookie one of the few fast-moving consumer goods brands to successfully leverage the smartphone boom, its challenge – and opportunity – lies in converting more of that brand love into direct sales, a Mobile Marketer analysis suggests.
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Platform Pulse: Google outmaneuvers Snapchat, Pinterest in mobile advertising money grab
While Pinterest and Snapchat continued to signal their big aspirations in mobile advertising last week, the industry’s 800-lb. gorilla named Google adeptly moved to guarantee a significant share of marketers’ budgets with a commerce push YouTube and the readying of a similar strategy on search.
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American Girl’s foray into digital play overlooks mobile optimization
Mattel, Inc.’s American Girl brand is entering the foray of digital play experiences with the launch of a mobile application that enables users to make virtual friendship bracelets as well as microsite designed to coincide with its new Truly Me doll and accessories line, but misses the mark by not having the site mobile-optimized for consumers who may access it through their own or their parents’ devices.
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Responsive Web design essential in Asia-Pacific’s content cocktail: study
In the Asia-Pacific region where social media applications are preferred, a marketer’s first priority should be having a mobile-responsive Web site, according to a study from Waggener Edstrom Communications showing that effective content is a cocktail of geography, platform, industry and device.
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Jack Rogers slings summer excitement to Instagram for countdown-themed giveaway
Women’s shoe designer Jack Rogers ramped up excitement for summer, a big sales season for the brand known for its classic sandals, by leveraging a countdown-themed giveaway on Instagram that offered users a chance to win one pair of its most popular styles each day, proving that social media-enabled contests are still potent with consumers.
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