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Moncler focuses on commerce for mobile app debut – Luxury Daily

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December 30, 2014

Screenshot of Moncler app

Screenshot of Moncler app

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Selfridges is 2014 Luxury Retailer of the Year
British department store chain Selfridges is Luxury Daily’s 2014 Luxury Retailer of the Year for its use of entertainment to make itself a shopping destination.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Top 10 luxury brand social marketers of 2014
While social media is still primarily used to engage with consumers, many luxury brands found ways to monetize tweets and Instagram posts in 2014.
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Moncler focuses on commerce for mobile app debut
Italian outerwear label Moncler is rounding out its mobile presence with an application dedicated solely to commerce.
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Waterford Crystal adds new design to New Year’s Eve ball
Irish crystal-maker Waterford is adding another annual decoration to the New York Times Square New Year’s Eve ball.
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Mobile barcode transactions on uptick for brands, retailers
Mobeam, a provider of light-based mobile commerce technology, and its Beep’nGo solution, claim to have powered more than 10 million barcode transactions in the past eight months in more than 200 countries and territories, shining light to how prominent these solutions are anticipated to be in 2015.
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Louis Vuitton, Swarovski, Selfridges and Chanel – Live news
Luxury Daily’s live news from Dec. 29: Louis Vuitton conducts countdown with brand secrets; Swarovski creates birthstone pieces for 2015;  Selfridges sees record sales on Boxing Day; Chanel taps Gisele Bündchen for new campaign.
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Alibaba, holiday sales, Ralph Lauren and Prosecco – News briefs
Today in luxury marketing – Alibaba rescues slumping luxury brands in China; Holiday selling spikes late in the game; Ralph Lauren spring 2015 campaign revealed; Prosecco enjoys bubbly times.
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Beacons will under-deliver – here’s why
Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.
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