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Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting – Mobile Marketer

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April 28, 2016

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Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting
NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.
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Facebook’s evolving mobile ad units contribute to 52pc revenue boost
Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see a 52 percent increase in revenue year-over-year.
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Keds’ photographers capture content best for GIFs and mobile-first formats
NEW YORK – A Keds executive at the Forrester Marketing 2016 Forum emphasized that while marketers should not focus entirely on digital, the brand still employs a mobile-first perspective in content creation, starting with optimal smaller-screen formats, such as GIFs, and building out from there.
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