Tag Heuer vies for attention of millions as China launches Mars mission
Swiss watchmaker Tag Heuer is putting its “Don’t crack under pressure” mantra to good use as it prepares to be the first luxury brand to market from Mars.
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Galeries Lafayette boosts CSR efforts with responsible fashion line
French department store chain Galeries Lafayette is looking to set an example with the launch of an ethical fashion collection.
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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
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Chloé girls take road less traveled in fall ads
French fashion house Chloé is sending its girls on an adventurous trip for fall/winter 2016.
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31.7M Mainland Chinese consumers traveled abroad in H1 2016: report
International markets saw a 16 percent increase in Chinese outbound travelers, but closer to home, in Greater China, there was a 7 percent decline in tourism for the first half of 2016, according to the China Outboard Tourism Research Institute.
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Sephora among brands offering best digital gift card experiences, says RSR
LVMH-owned beauty retailer Sephora’s exemplary mobile gifting experience is a result of the brand’s mastery of customer-facing strategies such as discoverability, wide range of payment options and quick delivery, according to a new report from Retail Systems Research.
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Moët & Chandon explores US cities for limited-edition bottle program
LVMH-owned Champagne house Moët & Chandon is encouraging hometown pride with the release of limited-edition bottles celebrating cities in the United States.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
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La Perla, Aquazzura, Hansgrohe and Bloomingdale’s – Live news
Luxury Daily’s live news from Aug. 24 – La Perla appoints Julia Haart creative director; Ivanka Trump denies claims of Aquazzura suit; Hansgrohe aims for 1B euro in sales as it hits milestone; Bloomingdale’s, Lotte New York Palace team to prep kids in need for the classroom.
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Ferragamo, Brexit, Lamborghini and real estate – News briefs
Today in luxury marketing – Report: Paul Andrew to be named Ferragamo’s creative director of shoes; Exporters and overseas shoppers get Brexit boost; Lamborghini sees worldwide sales doubling by 2019 after SUV launch; Toll jumps most in 3 years as luxury home sales stay strong.
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Chat bots: Turning SMS into a next-gen engagement platform
Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.
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Why behavior matters more than thought leadership
You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?
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