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Top 10 luxury branding efforts of Q1
Luxury brands put their best foot forward in terms of social responsibility and sustainability during the first quarter of 2015.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Armani creates immersive viewing experience with Webcam interaction
Italian fashion label Giorgio Armani is asking consumers to share their unique perspectives by placing themselves within its Frames of Life eyewear campaign.
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Moët & Chandon creates real-time “Moët Moments” via social sharing app
LVMH-owned Champagne maker Moët & Chandon is embracing mobile sharing through the use of social drinking application Skosh.
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Prada examines humor and obsession in handbag vignettes
Italian apparel and accessories house Prada is furthering its relationship with film through a series of five shorts surrounding its Galleria handbag.
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Mercedes-Benz changes names to avoid consumer confusion
German automaker Mercedes-Benz is continuing to evolve its brand image by introducing improved versions of its models with new names.
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Stuart Weitzman expands “visual vocabulary” with Cinemagraph Instagram campaign
U.S. footwear label Stuart Weitzman is thinking outside the box of traditional advertising with its first Instagram campaign featuring Cinemagraphs.
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BMW encourages innovation by reaching out to startups
German automaker BMW is founding a new program to help the company identify and integrate startups into its infrastructure more rapidly.
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Starwood rewards loyal consumers with exclusive music offerings
Starwood Hotels & Resorts is partnering with entertainment companies to expand its loyalty program and offer members access to some of the best music festivals, concerts and interactive artist experiences around the world.
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WSJ. magazine strengthens “tastes” with 17pc ad increase for April edition
Louis Vuitton and Céline were among the luxury houses targeting the fine tastes of affluent readers of WSJ. magazine’s April edition.
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Swarovski, Mandarin Oriental, Saks and Gucci – Live news
Luxury Daily’s live news from Apr. 7 – Swarovski honors Oprah in crystal embellished magazine covers; Mandarin Oriental joins Harrods for RHS Chelsea Flower Show; Saks Fifth Avenue brings Guerlain event to consumers; Gucci wears sunglasses at night in new social video.
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Automobiles, Dubai, wearables, Mercedes-Benz – News briefs
Today in luxury marketing – In Silicon Valley, auto racing becomes a favorite hobby for tech elites; Design district rises in Dubai; Fashion can win the wearables war; Mercedes-Benz will offer a pickup truck.
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Calling out media double standard on promoted hashtags
Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.
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