Luxury brands’ boutique mindset a barrier to sales
The competition between ecommerce and conventional offline shopping channels continues to heat up – even at the high end of the consumer market.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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What luxury marketers should expect in 2016
Over the course of 2015, the economy showed signs of uncertainty and global happenings affected consumer spending, but researchers agree that 2016 is on pace to maintain and curate a luxury ecosystem.
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Announcing the 2015 Luxury Daily Awards winners
Giorgio Armani, Neiman Marcus, Porter magazine, Fashionbi and Curalate are the winners of the 2015 Luxury Daily Awards.
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Donna Karan embodies two sides to every woman in opposing scents
U.S. fashion label Donna Karan is prompting consumers to reinvent their scent in the new year, appealing to the urge of renewal as the calendar changes.
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Moët & Chandon captured last moments of 2015 in virtual toast
LVMH-owned Champagne maker Moët & Chandon USA encouraged millennials across the United States to celebrate “every last moment” of 2015.
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NouvelleView steadies nerves during high-profile moves
Moving can be daunting even for high-net-worth individuals, but bespoke moving specialist NouvelleView has mastered the “artistry and finesse” of the process.
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How marketers missed out on native video monetization in 2015
While 2015 may have been a big year for the number of eyeballs on native video, especially with Facebook, marketers that leveraged short-form missed the mark by not accurately monetizing this year.
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Mercedes, Ritz-Carlton, New Year’s Eve and Kering – Live news
Luxury Daily’s live news from Dec. 31- Mercedes saves the day in New Year’s Eve short; Ritz-Carlton Bahrain whisks Saudi consumers to resort in Rolls-Royce; Luxury brands share well wishes for 2016; Kering completes sale of Sergio Rossi.
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Conglomerates, luxury PR, Champagne and real estate – News briefs
Today in luxury marketing – LVMH, Richemont top list of biggest fashion firms by market cap; Luxury brand strategies: How to attract affluent customers through PR; Champagne sales set for record year; The state of luxury realty a “mixed bag”: CEO.
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Social: Shouting so loud, we lose our voice
Sixty-four percent of United States adults use Facebook, and a whopping half of those users get their news there and nowhere else. That means that more than 30 percent of the general population gets their news from a social media network.
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