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Models are key to connecting directly with consumers – Luxury Daily

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April 22, 2016

Irene Kim for Estee Lauder

Irene Kim for Estée Lauder

Tales of tweed afford Chanel a platform for rediscovery each season
SEOUL, South Korea – French atelier Chanel goes on a different journey with each collection and its iconic tweed scripts the narrative surrounding a specific theme, explained a brand executive at the Conde Nast International Luxury Conference on April 20.
Click here to read the entire article on Luxury Daily

Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, comScore, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
Click here to read the entire article on Luxury Daily

Sustainability is a long-term financial necessity, not a trend
SEOUL, South Korea – Besides being an ecological necessity, sustainability also makes economic sense.
Click here to read the entire article on Luxury Daily

Symbiotic fashion and film relationship paves road to salvation, says Armani exec
SEOUL, South Korea – Fashion should not be treated as a series of products, but as the presentation of a lifestyle, according to an Armani executive.
Click here to read the entire article on Luxury Daily

Versace CEO: Pioneering has advantages, presents risks
SEOUL, South Korea – Italian fashion label Versace was an early adopter of the see now, buy now trend, establishing an immediate commerce business model for its diffusion line Versus in 2014.
Click here to read the entire article on Luxury Daily

Strong retail partnerships rely on mutual goals, consumer activation strategies
SEOUL, South Korea – Brands looking to grow their business into new markets must choose a franchise partner carefully, making sure that both parties’ end goals align, said accessories designer Anya Hindmarch at the Condé Nast International Luxury Conference.
Click here to read the entire article on Luxury Daily

Models are key to connecting directly with consumers
SEOUL, South Korea – Models are the vanguard of the digital revolution, according to an executive from Pacific Global Management speaking at Condé Nast’s International Luxury Conference on April 21.
Click here to read the entire article on Luxury Daily

Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
Click here to read the entire article on Luxury Daily

Photos from Condé Nast International Luxury Conference 2016
SEOUL, South Korea – Condé Nast International narrowed its lens for the second annual Luxury Conference, concentrating 2016’s event on South Korea and its neighbors, China and Japan.
Click here to read the entire article on Luxury Daily

Kering, Ferragamo, Queen Elizabeth II and luxury travel – Live news
Luxury Daily’s live news from April 21 – Kering comparable luxury sales up 2.6pc in Q1; Ferragamo CEO plans exit within 2016; British brands fete Queen Elizabeth’s birthday with personal memories; Luxury resorts top travel destination for private jet owners.
Click here to read the entire article on Luxury Daily

Louis Vuitton, The RealReal, Swiss watchmakers and real estate – News briefs
Today in luxury marketing – “Louis Vuitton fried chicken” owner fined in South Korea; Luxury consignment startup The RealReal continues growth, collects another $40M; Swiss watch exports decline 16.1pc in March; Hamptons home sales hit 3-year low on Wall Street turbulence.
Click here to read the entire article on Luxury Daily

Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits
Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act.
Click here to read the entire article on Luxury Daily

How fashion needs to deliver in digital commerce
Rather than thinking about how to merge inspiration with transaction and social with commerce at individual destinations, companies should start from the customer decision journey.
Click here to read the entire article on Luxury Daily

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