Apple shows fashion credibility with conversation series
Apple is holding a series of conversations with fashion players at its SoHo store in New York to show its place and connections in the industry.
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Cartier supports female entrepreneurs with Women’s Initiative Awards
French jeweler Cartier is supporting women entrepreneurs with its annual Cartier Women’s Initiative Awards that promotes female-led start-up companies.
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Quality blogs will grow as brands become experiential media houses
Luxury brands across market sectors have been creating highly-curated editorial content hosted on a branded blog rather than social media to appear more transparent to core consumers.
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BMW lends design expertise to US Olympic bobsled team
BMW North America is putting its design credibility to the test during the Winter Olympics in Sochi, Russia, by creating the United States two-man bobsled team’s sled.
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Moda Operandi launches app to prompt fashion week mobile commerce
Online retailer Moda Operandi has launched an iOS mobile application just in time for Mercedes-Benz Fashion Week in New York to give designers a platform to showcase their collections in a mobile commerce environment right after their runway shows.
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Tiffany uses nostalgia of handcrafted cards to promote Valentine’s gifting
Jeweler Tiffany & Co. expanded its Valentine’s Day gift guide to include a peer-to-peer greeting card application to enhance engagement as the jewelry-focused holiday nears.
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Mercedes-Benz fleshes out QR code’s diagnostic capabilities
German automaker Mercedes-Benz is improving the diagnostic capabilities of emergency personnel with a QR code sticker on every new vehicle that relays internal and external information.
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Luxury fashion brands focus on entry-level gifts for Valentine’s Day
While luxury jewelry brands are featuring diamonds and retailers are showcasing fine chocolate collections, fashion brands are focusing on entry-level goods and accessories for holiday gifting.
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Ritz-Carlton elevates educational goals via open-source mentoring toolkit
The Ritz-Carlton is expanding its efforts to help students around the world to pursue a fulfilling education by making its “Succeed Through Service” toolkit available to all.
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Michael Kors, BMW, Armani and Versace – News briefs
Today in luxury marketing – Michael Kors shares climb on 76.6pc profits rise; BMW mulling first auto production plant in Mexico; Meet Armani’s new protégées; Versace to choose minority partner end-February.
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Mobile platforms, agencies or both: Which is the right choice?
It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.
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