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Mobile will be more disruptive than the Web: Forrester – Mobile Marketer

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November 20, 2012

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Mobile will be more disruptive than the Web: Forrester
Based on the pace of adoption, mobile is slated to be a more disruptive consumer revolution than the Web, according to a new report from Forrester Research.
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Toothpaste brands should not give mobile the brush-off
Consumer packaged goods companies are frequently accused of not moving fast enough to take advantage of mobile marketing. The toothpaste category is a prime example, although this is starting to change as brands start to gain a better understanding of the opportunities in the mobile space.
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USA Today bolsters readership, news consumption via iPad app
USA Today has rebuilt its iPad application from the ground up and enhanced it with new utilities and capabilities to drive reader engagement.
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Diet Pepsi boosts social media presence via mobile ads
Diet Pepsi is rewarding consumers via a mobile ad campaign that not only increases Facebook “Likes” but also keeps consumers coming back on a daily basis.
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