How throwing out the playbook got Audi back in the game
PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer.
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Affluent consumers to spend $244B this year: study
PALM BEACH, FL – The top 10 percent of United States households are expected to spend approximately $244 billion across 13 categories this year, a 3 percent increase from last year.
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Social video most effective in driving sales: WWD speaker
NEW YORK – Compelling social videos that creatively showcase women’s collections can directly raise sales when shared via established social media channels, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
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Mobile vital to feed consumer cravings: WWD exec
NEW YORK – Consumers are now demanding insider information and brands must offer content from all access points including mobile, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
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Altruism is powerful differentiator for luxury brands: Amex summit
PALM BEACH, FL – Participating in philanthropic or altruistic efforts is a powerful differentiator for luxury brands because it makes consumers more connected to them, according to a speaker at American Express Publishing’s Luxury Summit 2012.
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Bridge data deluge to gain consumer trust: MediaCom exec
NEW YORK – Targeted marketing via measurable channels should be used to reach consumers who are lacking in overall brand trust, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
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Michael Kors, Nordstrom, Amazon goes high-end and Chinese consumers – News briefs
Today in luxury marketing – Michael Kors declines after Fossil lowers 2012 forecast; Nordstrom tops luxe experience index; Amazon leaps into high end of the fashion pool; A luxury slowdown in China?
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3 pieces of advice for including mobile in integrated marketing plans
Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.
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