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Mobile video viewing up 40pc: Nielsen – Luxury DailyBy
LVMH’s Christian Dior is continuing to promote its Miss Dior Cherie fragrance with the launch of the Miss Dior Universe Facebook application and interactive Web site that provides campaign pictures, an extended video and behind-the-scenes footage starring actor Natalie Portman.
Mobile video viewing in the United States is up 40 percent year-over-year, indicating that luxury brands may find it in their best interests to implement video viewership in their mobile strategy, according to a new study by market researcher Nielsen.
Nordstrom is promoting the “One Day Without Shoes” program by holding events at its department stores that build awareness and gain money for children in Third World countries who do not have shoes.
German apparel and accessories designer Hugo Boss is using email and digital media to push merchandise with a new online suit shop to help customers browse more quickly and efficiently.
Today in luxury marketing – Court clears Dolce, Gabbana; LVMH signals continued pursuit of Hermes; Isaac Mizrahi ready for the aisle.
The three screens – TV, Internet and mobile – represented 71 percent of media consumption in 2010.
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