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Mobile video is linchpin for marketing success – Mobile Marketer

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August 20, 2012

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Mobile video is linchpin for marketing success
Marketers in all verticals have been incorporating mobile video into their efforts. Whether the goal is to drive brand awareness or purchase intent, mobile video is on the rise and companies are increasingly allocating their television advertising dollars to the emerging channel.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Brand Watch: Target’s multichannel mobile approach
Not many marketers have a solid mobile strategy and retail giant Target is among the select few that truly understands that taking a multichannel approach is critical in driving engagement and sales.
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Venture capital investment in mobile reaches all-time high
Investors poured record levels of money into mobile in the first half of 2012, pointing to the significant long-term potential they see in mobile-first ventures such as consumer applications, according to a new report from Rutberg & Co.
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Concoran Group exec: Mobile connects real estate agents with consumers through location, social
BOSTON – A Concoran Group executive at the eTail Boston Mobile Shopping Summit said that approximately 35 percent of traffic comes from mobile, showing the connection that local content and intent play for connecting real estate companies with consumers.
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Vibram mobile ad succeeds in driving viewers to online store
Vibram FiveFingers ran a HTML5-based rich media mobile ad campaign that not only drove brand awareness, but also resulted in a 1.3 percent click-through rate on iPad devices. 
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Michael Kors taps Instagram contest for limited-edition watch push – Luxury Daily
Today in luxury marketing – Michael Kors taps Instagram contest for limited-edition watch push; Top 10 social media luxury marketers of H1.
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How to enhance hyperlocal targeting to find who’s behind that mobile ad impression
There is no doubt that hyperlocal mobile targeting is an effective and powerful method of pinpointing the “where” and reaching mobile consumers.
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