Chanel divulges history of N°5 through Marilyn Monroe video
French fashion house Chanel is inviting consumers to learn the intimate history of its N°5 fragrance through a video featuring Marilyn Monroe that is the second chapter of its Inside Chanel videos.
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Mobile trumps social to target influential affluents: Unity Marketing
Luxury marketers should consider young affluents as an influential group to drive revenue since this demographic is spending approximately twice as much as mature affluents, according to a new survey from Unity Marketing.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Ferrari flaunts adventurous side via model-specific app
Italian automaker Ferrari is letting savvy consumers explore the four-seat FF vehicle through lifestyle videos and technology demonstrations in a model-specific iPad application.
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CMOs foresee 4pc increase in Cyber Monday sales: report
Retailers are projecting a 3.1 percent increase in sales on Black Friday and a 4.3 percent increase in Cyber Monday sales, according to a new survey by auditor BDO USA.
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St. Regis targets fashionable jet-setters via Jason Wu design partnership
Starwood Hotels & Resorts’ St. Regis is leveraging The New Grand Tour world travel program by offering consumers a limited-edition tote bag designed by Jason Wu that is the first accessory designed exclusively for the brand.
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BMW raises awareness for electric car through global showcase
German automaker BMW is pushing its new i concept electric vehicles through a week-long event in New York featuring vehicle displays and interactive showcases on sustainability.
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Louis Vuitton, Lamborghini, Europe and Brad Pitt’s luxury furniture – News briefs
Today in luxury marketing – Louis Vuitton’s pen and paper push; Lamborghini to decide whether to offer luxury SUV; Good prospects for luxury sector in 2013; What recession? Brad Pitt’s furniture, luxury on the rise.
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Top 5 CRM mistakes made by luxury brands
Evidence suggests that some luxury brands are less skilled at CRM than others – and there are some particularly common pitfalls.
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