Receive the latest articles for free. Click here to get the Luxury Daily newsletters.

Mobile trumps social to target influential affluents: Unity Marketing – Luxury Daily

By
November 16, 2012

Louis Vuitton mobile site

Chanel divulges history of N°5 through Marilyn Monroe video
French fashion house Chanel is inviting consumers to learn the intimate history of its N°5 fragrance through a video featuring Marilyn Monroe that is the second chapter of its Inside Chanel videos.
Click here to read the entire story on Luxury Daily 

Mobile trumps social to target influential affluents: Unity Marketing
Luxury marketers should consider young affluents as an influential group to drive revenue since this demographic is spending approximately twice as much as mature affluents, according to a new survey from Unity Marketing.
Click here to read the entire story on Luxury Daily

Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
Click here to read the entire story on Luxury Daily

Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
Click here to read the entire story on Luxury Daily

Ferrari flaunts adventurous side via model-specific app
Italian automaker Ferrari is letting savvy consumers explore the four-seat FF vehicle through lifestyle videos and technology demonstrations in a model-specific iPad application.
Click here to read the entire story on Luxury Daily

CMOs foresee 4pc increase in Cyber Monday sales: report
Retailers are projecting a 3.1 percent increase in sales on Black Friday and a 4.3 percent increase in Cyber Monday sales, according to a new survey by auditor BDO USA.
Click here to read the entire story on Luxury Daily 

St. Regis targets fashionable jet-setters via Jason Wu design partnership
Starwood Hotels & Resorts’ St. Regis is leveraging The New Grand Tour world travel program by offering consumers a limited-edition tote bag designed by Jason Wu that is the first accessory designed exclusively for the brand.
Click here to read the entire story on Luxury Daily

BMW raises awareness for electric car through global showcase
German automaker BMW is pushing its new i concept electric vehicles through a week-long event in New York featuring vehicle displays and interactive showcases on sustainability.
Click here to read the entire story on Luxury Daily 

Louis Vuitton, Lamborghini, Europe and Brad Pitt’s luxury furniture – News briefs
Today in luxury marketing – Louis Vuitton’s pen and paper push; Lamborghini to decide whether to offer luxury SUV; Good prospects for luxury sector in 2013; What recession? Brad Pitt’s furniture, luxury on the rise.
Click here to read the entire story on Luxury Daily

Top 5 CRM mistakes made by luxury brands
Evidence suggests that some luxury brands are less skilled at CRM than others – and there are some particularly common pitfalls.
Click here to read the entire story on Luxury Daily

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Related content: Luxury brand mobile use must shift from marketing to experience: Vibes exec – Luxury Daily, Chanel takes over ad space with game-changing Brad Pitt campaign – Luxury Daily, Cadillac hits 30,000 activations for mobile, OOH program – Luxury Daily, Audi bolsters mobile ad placement with video – Luxury Daily, Porsche pushes Cayenne Diesel through mobile-optimized ad – Luxury Daily,

Tags: , , ,

You can leave a response, or trackback from your own site.

Leave a Reply