Neiman Marcus, Armani partner with Vanity Fair for consumer fashion challenge
Department store chain Neiman Marcus and Italian fashion house Giorgio Armani are two of the partners in Vanity Fair’s first International Best-Dressed Challenge that lets readers be contenders for a new category on the Condé Nast-owned publication’s 2013 best-dressed List.
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Michael Kors taps goodwill in World Food Programme partnership
U.S. apparel and accessories label Michael Kors is upping its philanthropic portfolio through a long-term partnership with the United Nations’ World Food Programme to help put an end to world hunger.
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Mobile to offer exclusive, location-based content for Fashion Week press attendees
Luxury marketers should look to not only engage their most savvy consumers, but wow press attendees during Fashion Week runway shows using mobile technologies.
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Consumer confidence downgrades to last year’s Q2 level: Unity Marketing
Consumer confidence among the top 20 percent of U.S. households has decreased back to the level reported in the second quarter of 2012, which is the second-largest drop in confidence since the first quarter of 2008, according to a new study by Unity Marketing.
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Balmain flaunts spring/summer collection through digital video ad
French fashion house Balmain is flaunting its spring/summer collection through attention-grabbing digital video advertisements on Condé Nast’s Vogue.com.
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Longines showcases brand history, timepieces via video series
Swiss brand Longines is showcasing its watchmaking history and timepiece collections via a weekly video series titled “Longines Museum.”
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Milly, Halston, Lexus and luxury automakers – News briefs
Today in luxury marketing – Milly’s new logo reflects brand’s modern identity; Halston to open debut stores; Toyota recalls 1.29M vehicles for air bags, wipers; The most affordable luxury cars.
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Surviving the adolescence of mobile advertising
Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.
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