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Mobile: Television’s new companion
Mobile and television go hand-in-hand, especially when marketers tie the medium to a TV advertisement as a way to leverage both channels. While companies such as Shazam, Viggle and GetGlue have been strengthening their efforts, others are missing out on a big opportunity.
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Google further boosts mobile, local search strategy with Frommer’s deal
Google wants to beef up its local search offerings by acquiring the Frommer’s travel guide brand as the search giant continues to look for ways to drive revenue from mobile.
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Lay’s fires up mobile sweepstakes entries through multichannel campaign
PepsiCo’s Lay’s is putting mobile in the forefront of its latest campaign that includes SMS, social media and the mobile Web.
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WhitePages builds mobile presence through Android app
WhitePages has introduced a new Android application that not only helps the company drive brand awareness, but also lets users stay connected to friends and family.
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Having a grown-up mobile marketing strategy with site and SEO
Consumers use the Web 24/7 due to the affordability and portability of owning a mobile device. The issue they face is connecting with businesses that do not have a mobile-friendly digital strategy.
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