Mobile targeting improves, making fresh campaign creative a challenge
Targeting on mobile platforms such as Facebook is so efficient in some cases that the challenge marketers now face is how to quickly iterate different versions of creative assets to keep a campaign fresh.
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Personalizing push notifications can increase open rates up to 800pc: report
Marketers who blast out push notifications are missing out on an opportunity to encourage engagement, with personalized notifications driving significantly higher results across the 1.5 billion messages analyzed for a new report from Leanplum.
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Orange Leaf brings mascot to life via AR coloring app
Frozen yogurt chain Orange Leaf is serving a new integration with the Colorbug augmented reality application, bringing the brand’s Orange Unicorn mascot to life for customers.
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