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Mobile shopping will spike after Thanksgiving dinner: PayPal

September 27, 2011

PayPal predicts that after Thanksgiving dinner will be the first mobile shopping spike of the holiday season.

According to the company, this will start a new Thanksgiving tradition of couch commerce. PayPal’s recent survey found that almost half – 46 percent – of consumers said they plan to make holiday purchases with a mobile device this year.

“On Thanksgiving Day we see this big spike,” said Anuj Nayar, global director of communications at PayPal, San Francisco.

 “You wouldn’t go sit in your computer to surf the Web – you would use your mobile device,” he said.

Mobile stats
The PayPal survey also found that more than 60 percent of mobile buyers will make mobile purchases at home.

Additionally, nearly one-quarter of mobile buyers spent more than $100 on their last mobile purchase and more than half of mobile buyers currently use PayPal as a mobile payment method .

PayPal also found that more than one-third – 35 percent – of mobile purchases are spontaneous.

“We really see this study as an opportunity for marketers to target their shoppers earlier,” Mr. Nayar said. “We’ve already seen the holiday deals creep up.

“We think there’s an opportunity here for marketers to catch consumers when they’re most likely to make purchases,” he said. 

“This year we’re definitely going to see more people shopping via mobile devices.”

Final Take
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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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