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Mobile security advances, but threats still loom – Mobile Marketer

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December 11, 2014

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Mobile security advances, but threats still loom
While mobile payments security is improving – a trend that has not gone unnoticed by payments professionals or consumers – with even more enhancements on the horizon, the number of breaches could still increase before the situation improves.
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Mondelez drives conversion rates partnering with Australian mobile startups
Mondelez International’s mobile futures initiative involving five of Australia’s biggest and most popular brands saw positive results that will shape the future of mobile marketing Down Under.
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Coty optimizes for mobile to showcase its brands more modernly
Beauty products manufacturer Coty has joined the world of mobile optimization with a new Web site and employee intranet, both to offer a modern design and approach to showcasing its brands.
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Kiip integrates Apple Pay with rewards-based ads for direct sales
Kiip is the first mobile advertising platform to integrate Apple Pay, enabling brands to make their rewards for engaging with an ad instantly redeemable.
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Vivino app drinks up success with cross-platform translation tool
Vivino is leveraging a translation service across multiple platforms to enhance the local flavor of its global mobile wine review application, reducing the time and cost related to making over digital properties for international audiences.
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