Mobile real-world engagements still lacking despite beacons – Mobile Marketer
Mobile real-world engagements still lacking despite beacons Â
While beacons promise a significant improvement over first attempts at enabling real-world brand engagements via mobile, there is still a long way to go in enabling seamless interactions.
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Marc by Marc Jacobs uses social media-based casting to find its next model
Marc by Marc Jacobs is searching the social media airwaves for a model to star in its first ad campaign under new leadership.
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Clorox holds Twitter party to further ongoing dialog with parents
Clorox launches its biggest Twitter campaign ever tonight with a four-hour party featuring real-time reenactments of parents submissions featuring the everday messes they have to deal with.
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Gucci places sunglass collection amid laid-back Hollywood atmosphere
Italian fashion label Gucci went West for its latest social video to capture its Techno Color sunglasses in the midst of West Hollywood
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