Chanel touts jewelry history via latest Inside Chanel installment
French fashion house Chanel is touting the history of its jewelry collections via the third chapter of the Inside Chanel video series.
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Mobile provides unmatched consumer engagement tools for Fashion Week
Mobile provides unique tools for luxury fashion houses to transform their Fashion Week runway presentation into an opportunity for increased engagement and conversation among target consumers.
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Chloé fetes iconic anniversary collection via video series
French fashion house Chloé is showcasing its limited-edition 60th anniversary collection in a series of eight mini films that celebrate the designers who have contributed to the label since its formation in 1952.
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InterContinental targets affluent males via Thomas Pink package
InterContinental New York, Times Square, is partnering with LVMH-owned shirt maker Thomas Pink to offer a Valentine’s Day package aimed at men that includes a consultation at the British brand’s Madison Avenue flagship store.
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Tiffany pushes gifts, engagement rings in Valentine’s Day campaigns
Jeweler Tiffany & Co. is pushing gifts and engagement rings in a multichannel campaign to catch consumers who are making purchasing decisions for Valentine’s Day.
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Four Seasons eyes fitness-minded consumers via retreat packages
Four Seasons Hotel Cairo at The First Residence is targeting fitness-minded consumers with a special Yoga Retreat package that is hosted by world champion free diver Sara Campbell.
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Louis Vuitton, Semiramis InterContinental, Chanel and Italian brands – News briefs
Today in luxury marketing – Frédéric Winckler Heading to Louis Vuitton?; Under attack, Cairo hotel sends SOS via Twitter; Chanel sold-out dresses show that scarcity counts; Investcorp eyeing Italy luxury brands.
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That “Made in USA” label may be worth more than you think
Ask most Americans if they prefer products made by American workers, and they readily say, “Of course!” But do they put their money where their mouth is?
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