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Mobile plays increasingly important role across five crucial car-buying moments – Mobile Marketer

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December 2, 2015

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Mobile plays increasingly important role across five crucial car-buying moments
Mobile searches for videos, images and other content related to the car-shopping journey are up significantly in the past year, according to a new report from Google that pinpoints five crucial moments for reaching these consumers and where smartphones fit in.
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Sales of detachables to surge, driving opportunities for Windows, iPad: report
The tablet market, already in flux for a while, is likely to undergo another significant shakeup next year, when sales for detachable tablet-laptop hybrid devices are expected to skyrocket.
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Coach’s holiday film appeals to fans on the naughty list
Accessories brand Coach is encouraging social media users to buy its bags for fans this year through a holiday video showcasing what some aficionados will do to get their hands on the newest products.
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Online stars match global celebrities in influence, but for how long?
Thanks to a cultural fixation on celebrity, it seems that partnerships between brands and influencers will never go out of style.
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