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Mobile-optimizing St. Valentine’s Day emails crucial to spontaneous transactions
Since many luxury brands are sending emails with gift ideas and promotions to their most loyal customers, it only makes sense that marketers should optimize the messages for mobile to entice impulse buys this St. Valentine’s Day.
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Gucci, Chanel kick off advertising on retooled Vogue Paris site
Social connectivity, editorial and up-to-date content have attracted advertisers such as Boucheron, Ralph Lauren, Chanel, Cartier, Burberry and Gucci to reach an affluent readership on the revamped Vogue Paris site.
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What can luxury apparel retailers learn from Brooks Brothers’ online customization?
Apparel label Brooks Brothers recently launched a customization feature on its Web site, leading experts to wonder what about this effort could be beneficial towards luxury brands’ digital endeavors.
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Cost to acquire new app users reaches all-time high
The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mercedes, Prada, Balenciaga and Alberta Ferretti – News briefs
Today in luxury marketing – Mercedes to invest over $5 billion in China, United States; Behold Prada’s spring/summer campaign video; Balenciaga sets license with Marcolin; Alberta Ferretti is Macy’s next Impulse designer.
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How apps drive Super Bowl engagement opportunities
It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.
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