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Mobile-optimized Web experiences trump app usage: L2 – Luxury Daily

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February 3, 2015

Promotional image for Spring app

Promotional image for Spring app

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Harrods acts as central hub for branded beauty interactions
British retailer Harrods is capitalizing on consumers’ interest in runway beauty trends with a series of in-store events to kick off London Fashion Week.
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Dior exposes intricacies of design in couture creation video
French fashion house Dior is documenting the creation of one of its couture pieces from the spring/summer 2015 collection through a short film.
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Mobile-optimized Web experiences trump app usage: L2
Despite increased investments, luxury beauty, fashion and jewelry brands are still missing opportunities to appropriately integrate mobile into their overall digital strategy, according to a new report from L2.
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Mercedes-Benz sees 3,107pc search increase from Super Bowl ad
Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.
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Tiffany, The Cut anticipate Valentine’s Day with New York insider tips
Jeweler Tiffany & Co. is doling out Valentine’s Day advice in a sponsored countdown calendar on New York Magazine’s The Cut.
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BMW showcases motorsport performance parts in social video
German automaker BMW is releasing a short film featuring a BMW M4 decked out in BMW M Performance parts.
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Super Bowl, Ritz-Carlton, Bentley and Longchamp – Live news
Luxury Daily’s live news from Feb. 2 – Brands flaunt Super Bowl participation via social media; Ritz-Carlton Millenia Singapore hosts year-long anniversary celebration; Bentley hires new CEO for lead market; Longchamp focuses on the details in handbag film.
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Gucci, Chinese tourists, Balmain and Lexus – News briefs
Today in luxury marketing – French court rules against Gucci in trademark dispute with Guess?; As tourism record is set, New York sees surge in Chinese visitors; Why Kim and Rihanna matter more than brands; Lexus reloads for a shot at luxury title.
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Will Tiffany’s “Concierge of Love” fix its disappointing holiday gifting season?
Will Tiffany’s “Concierge of Love” be the ticket to a strong performance in early 2015? I am skeptical.
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Making a case for native advertising on mobile
What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”
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