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Mobile-optimized luxury automaker sites allow integration with other mobile marketing – Luxury Daily

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February 6, 2012

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Mobile-optimized luxury automaker sites allow integration with other mobile marketing
Perhaps the most valuable benefit for luxury automakers with mobile-optimized sites is that they can seamlessly integrate other mobile marketing techniques with their mobile browsing pages.
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BCG study outlines best practice for digital marketing success
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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John Hardy leverages digital marketing to anchor holiday celebrations
Balinese jeweler John Hardy is leveraging much of its marketing this season on holidays, emphasizing especially the Chinese New Year and St. Valentine’s Day in its recent campaigns.
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Mobile-optimized luxury automaker sites allow integration with other mobile marketing
Perhaps the most valuable benefit for luxury automakers with mobile-optimized sites is that they can seamlessly integrate other mobile marketing techniques with their mobile browsing pages.
Please click here to read the entire story on Luxury Daily

Peninsula Hotels focuses on Hong Kong renovations for 2012
Peninsula Hotels is rolling out a number of updates and renovations in the upcoming year and is placing a particular emphasis on its Hong Kong location.
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Lexus speeds ahead with Facebook Timeline engagement
Toyota Corp.’s Lexus is taking advantage of the new features that Facebook has to offer by using Timeline for its “Points of no return” tab.
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Pinterest, Marni, Diane von Furstenberg and Brunello Cucinelli – News briefs
Today in luxury marketing – Pinterest drives more traffic than Google+, YouTube and LinkedIn combined; Diane von Furstenberg’s spring ads feature a faceless model; Finally, the Sofia Coppola Marni for H&M Video; Brunello Cucinelli to go public.
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Clienteling: The fast shopper in a slow store
Shoppers are natively an impulse consumer. At home they may write out lengthy shopping lists and do hours of research on products, but in the store, 80 percent of their basket is full of products bought on pure impulse.
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