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Mobile-only promotions lose relevance as omnichannel experiences gain – Mobile Marketer

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November 17, 2014

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Mobile-only promotions lose relevance as omnichannel experiences gain
The need for mobile-only promotions – an important strategy for marketers just a year ago – is waning as smartphone use during the shopping journey grows and the focus shifts to bringing the best of online shopping into bricks-and-mortar retail.
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Web site redesigns suggest mobile coming of age in traditional publishing
Launches of responsive news Web sites show how traditional publishers are beginning to see mobile as a tool with unique storytelling and engagement potential and moving away from a view of the technology as a novelty or extension of their operations.
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Adidas and Spotify partnership leads to high user conversion
Adidas and Spotify’s partnership for this year’s #BoostYourRun campaign drove more than 250,000 users to an Adidas hub on Spotify’s mobile application in four weeks, resulting in the promotion winning best mobile advertising campaign at the Mobile Entertainment Rewards.
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Q&A: ABC pushes custom election coverage in mobile outreach
ABC News’ decision to send 10 million push alerts to users of its app who had signed up for election night alerts paid off in increased engagement with the brand despite the risk of alienating consumers.
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Allstate updates app allowing inventory-taking via mobile camera
Allstate’s launch of a new version of its Digital Locker free mobile application makes it easier and simpler for users to leverage their smartphone or tablet camera to take inventory of their belongings.
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Priv promotes men’s health with Movember beauty service offers
Beauty and wellness mobile application Priv is working with Hot Towels, a New York barber service that travels to customers, to offer Movember-related services and is donating 50 percent of the proceeds to the Movember Foundation.
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