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Mobile must transform customer experience, not merely simplify communication: KPMG – Mobile Marketer

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October 14, 2014

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Mobile must transform customer experience, not merely simplify communication: KPMG
While one of the biggest mandates before CEOs right now is transforming the customer experience, many companies have not progressed beyond leveraging mobile to streamline existing communications.
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Mobile TV use differs by demographics but is universally embraced
The majority of today’s generations are not only enjoying but also expecting mobile compatibility with their favorite TV shows.
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The Knot inspires brides-to-be with mobile-optimized runway show
The Knot, an online wedding resource, is ramping up its mobile strategy by offering brides a sneak peek at upcoming designer bridal gowns with live-streaming runway shows on mobile and desktop.
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MSN leverages real-time sports video to boost fan engagement
MSN’s leveraging of real-time sports video to expand its audience points to mobile’s suitability for delivering relevant content no matter where fans are.
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Anthem Blue Cross and Blue Shield drives online doctor visits
Anthem Blue Cross and Blue Shield is offering members around-the-clock medical access from the convenience of any location with LiveHealth Online, an online care service that provides live video visits with doctors via mobile, tablet or desktop devices.
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