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Mobile Minutes: Twitter’s video ads; Apple’s EU tax ruling; Google and PayPal; Amazon’s Sonos partnership

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August 31, 2016

Twitter's Promoted Video unit

Twitter’s Promoted Video unit

Twitter expands video ad program
Twitter is expanding its advertising program to place ads before video content uploaded by more of its users, not just major publishers.
Read more on Wall Street Journal

Apple’s $14.5 billion EU tax ruling: What you need to know
On Tuesday, Apple was ordered to repay as much as 13 billion euros ($14.5 billion) plus interest after the European Commission said Ireland illegally slashed the iPhone maker’s tax bill between 2003-2014. Read more on Bloomberg

Google is winning the fight for PayPal’s business
Alphabet’s Google is close to winning PayPal as a client for its cloud business, potentially beating out Amazon and Microsoft, CNBC reported on Tuesday.
Read more on Fortune

Sonos bringing voice control to its speakers with Amazon partnership
One of the most serious recent threats faced by Sonos, the biggest player in connected speakers, came from Amazon, whose Echo “smart” speaker proved to be a surprise hit.
Read more on Forbes

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