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Mobile Minutes: Snapchat’s sponsored selfies; Peeple app; T-Mobile customers exposed; Evernote cuts backBy
Snapchat plans to launch sponsored lenses to make selfies generate ad revenue
Snapchat, the popular messaging app, plans to launch sponsored lenses as a new advertising platform which would charge brands to let them sell their offerings on top of selfies. The lenses will charge as high as $750,000 for one brand to reach a user base of over 100 million daily active users.
Read more on International Business Times
Everyone you know will be able to rate you on the terrifying ‘Yelp for people’ — whether you want them to or not
You can already rate restaurants, hotels, movies, college classes, government agencies and bowel movements online. So the most surprising thing about Peeple — basically Yelp, but for humans — may be the fact that no one has yet had the gall to launch something like it.
Read more on The Washington Post
Millions of T-Mobile customers exposed in Experian breach
Experian Plc, the world’s biggest consumer credit monitoring firm, on Thursday disclosed a massive data breach that exposed sensitive personal data of some 15 million people who applied for service with T-Mobile US Inc.
Read more on Reuters
Evernote’s job cuts are a rare pullback for billion-dollar startup
Three years ago, note-taking app maker Evernote Inc. rose to an elite status among startups with a $1 billion valuation. Now, Evernote is one of the few members of the billion-dollar club to pull back on its growth.
Read more on The Wall Street Journal
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